Sending money to loved ones has become much easier after an Indian bank introduced a new service whereby Non-Resident Indians in the UAE can remit through social media.

ICICI Bank, India's largest private sector bank by consolidated assets, announced the launch of a service that enables Non-Resident Indians (NRIs) to send money to a beneficiary in India using social media like WhatsApp and e-mail.

Christened 'Social Pay', this first-of-its-kind service by any Indian bank is available on Money2India (M2I), the bank's app for remittances. This new facility will enable NRIs to send money conveniently to their friends and family, to whom they occasionally remit money, on special occasions like festivals and birthdays.

To transfer money, users need to generate a secure link from the M2I app and share it with the beneficiary on their social media profile or email for adding his/her bank details. This link, which is valid for 24 hours, is secured with a four digit code set by the sender, which he/she shares with the beneficiary. The beneficiary then validates the passcode before adding the bank details. The M2I user then re-verifies and confirms the payment details on the app to complete the transaction in a safe and secure manner.

"With increasing number of people connected on social media globally, 'Social Pay' embraces the medium as a way to simplify money transfers, adding to customer convenience. Users of our Money2India remittance app can now send money to their friends and family on special occasions like birthdays and festivals by leveraging social media, which they are regularly using," said Vijay Chandok, executive director, ICICI Bank.

 

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