Saudi's Seera teams up with Hilton to enhance its global hospitality network

Under the agreement, Hilton will provide Seera’s customers access to the hotel chain’s current global portfolio of more than 6,300 properties in 118 countries and territories at affordable rates, according to a press release on Sunday.

In addition, the partnership enables Seera to promote destinations where these hotels are located to visitors from Saudi Arabia, the UAE, Egypt, Bahrain, Kuwait, and beyond.

Moreover, the deal will provide Hilton access to Seera Group’s diverse business entities such as Almosafer, tajawal, and Discover Saudi, further strengthening Hilton’s visibility and sales.

As Seera Group gets ready for the post-pandemic travel rebound, the new partnership complements its strategy to drive growth, partnering with hotels in different markets, as they mark their progressive reopening.

Group CEO of Seera Group, Abdullah Al-Dawood, said, “Through our partnership with Hilton, we are expanding our hotel portfolio that will accelerate our business growth and enable our customers to enjoy exceptional hospitality experiences across a wide destination network.”

Vice President and Commercial Director, Middle East, Africa and Turkey, Hilton, Stijn Bastiaens, remarked, “We are delighted to have signed the direct connectivity distribution agreement which allows us access to Seera’s overseas offices, as well as additional channels such as Almosafer. Hilton and Seera Group have worked together for more than 15 years and this agreement brings even further value to our partnership.”