Saudi-based Al Hokair Group will launch the brand new technology based, Virtual Reality Zone, at Sparky’s family entertainment centre in Mushrif Mall Abu Dhabi in partnership with the UK-based virtual reality developer Immotion Group Plc.

The sophisticated virtual reality (VR) gaming zone will be open to the public on the first day of Eid Al Fitr– a three-day Muslim festival marks the end of the fasting month of Ramadan, according to a press release.

The new state-of-the-art VR zone will offer families and gamers a wide range of fully-immersive VR and gaming experiences, “long with cinema pods, motion simulators and wrap-around sound.”

Sparky’s VR Zone is set to make its debut in Saudi Arabia following the UAE launch, the release noted.

Mishal Al Hokair, deputy CEO and general manager of entertainment at Al Hokair Group, said: “The partnership between Al Hokair Group and Immotion Group plc has been an immensely successful one, with us working together endlessly in developing and implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi.”

“This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences,” he added.

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