British real estate firms Capital & Counties Properties and Shaftesbury Plc said they were in advanced talks on a merger that would bring such London tourist destinations as Covent Garden and Soho under one umbrella.

Shaftesbury would own 53% and Capco shareholders the remainder in a deal structured as an acquisition of Shaftesbury by Capco, the companies said in a statement on Saturday.

They did now give a value for the deal. Sky News reported the merged businesses would have a valuation of 3.5 billion pounds ($4.3 billion).

The companies said the merger would create a real estate investment trust focussed on London's West End with a portfolio of some 2.9 million square feet (270,000 square metres) "in high-profile destinations including Covent Garden, Carnaby, Chinatown and Soho".

Norway's sovereign wealth fund, a shareholder in both firms, signalled its support for the merger, they said.

The potential deal comes as London has started to pick up from pandemic lows and travellers get back on planes with easing of COVID-19 quarantine rules after nearly two years.

When major British property deals were at a standstill in early months of the pandemic in 2020, Capco bought a 26.3% stake in London rival Shaftesbury from Hong Kong tycoon Samuel Tak Lee's for 436 million pounds ($538 million).

The trust would be led by Capco boss Ian Hawksworth and chaired by Jonathan Nicholls, chair of Shaftesbury, the companies said. Brian Bickell, who has been CEO of Shaftesbury for 11 years, would retire on completion of the merger.

Evercore and Blackdown Partners are advising the Shaftesbury board, and Rothschild & Co is advising Capco, the statement said. ($1 = 0.8106 pounds)

(Reporting by Akriti Sharma and Shivam Patel in Bengaluru; Editing by William Mallard)