Dubai is all set for the official launch of Estative, a first-of-its-kind platform that will reimagine real estate marketing in Dubai and further afield.

The Estative platform is set to act as a pivot in the world of real estate marketing via its position as the world’s only real estate social media platform, combining all social media marketing tools – including technical and visual content, podcasts and social influencers – to enable it to be at the service of the real estate market.

The Estative Real Estate Conference and Exhibition, of which the launch of the Estative platform is a key part, is a major regional industry event that aims to introduce investment opportunities not previously sufficiently highlighted, particularly the UAE and Egypt, said the company in a statement.

The new platform will be unveiled at the two-day Estative Real Estate Exhibition and Conference being held in Dubai.

The event will cover many areas relevant to real estate professionals and investors, including investment trends in major markets around the world and exploration of new markets, it stated.

It will also enable the building of communication bridges between industry stakeholders including real estate developers, brokers, investors, design, construction, building material companies with organisers also hosting regular qualitative exhibitions and conferences to ensure continued networking opportunities.

On the new platform, CEO Ayham Jbara said: "The launch of Estative comes at a time when the real estate market is very much in need of new investment opportunities that align with current market conditions in local and global markets alike. Our vision is to revitalise the real estate industry by offering products that address current challenges, by future-proofing our businesses and industry, and by enabling confidence in the industry as a whole."

The conference and exhibition will also create an interactive climate that will offer the opportunity for government sector entities to meet and network with real estate investment professionals in the private sector; an opportunity intended to lead to positive impact on the real estate scene in the short- and medium-term, stated Jbara.

Stressing upon the importance of transparency and trust in the real estate sector, Jbara said: "These are the two key pillars on which Estative platform operations are based." He also highlighted the need for a smooth, efficient customer journey, made possible by digitalisation of the platform and its features, to further engender mutual trust between developers and brokers and their clients.

On the expo, Jbara said this event is an extension of its efforts with the Estative online platform in terms of introducing available real estate opportunities.

"It will bring together developers and brokers and potential clients from all over the world, and will act as a meeting point for hundreds of prominent regional and international stakeholders," he added.-TradeArabia News Service

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