Rapp Middle East, which helps brands create more meaningful relationships with customers and build brand loyalty, has won a three-year CRM contract with BMW Group Middle East.

As a new partner, Rapp will be responsible to support and strengthen the CRM operation for BMW and MINI across their markets within the Middle East region. The scope further spans across strategic consulting, lifecycle and data management, customer communication and fulfilment, as well as performance steering.

CRM is at the heart of Rapp’s DNA and plays a pivotal role in supporting clients, ensuring a360 engagement that drives growth and nurtures deeper relationships, a company statement said.

Diksha Dua, president Rapp Middle East, said: “The Rapp team is excited to work with the BMW and MINI management in the Middle East, transforming the CRM strategy for two incredible brands. CRM is a game-changer in helping businesses integrate accountability into every AED spent. We look forward to the shared success of working proactively and collaboratively across markets.” – TradeArabia News Service

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