DXB Live, the experiential agency of Dubai World Trade Centre (DWTC), achieved an impressive 50% growth in 2022, serving 432 events and penetrated new regional and international markets including Saudi Arabia, Bahrain, and Germany.

DXB Live successfully positioned itself as pioneering leader in experiential events and exhibitions and was the main contractor for over 50 renowned exhibitions in 2022 including mega events such as GITEX Global, Gulfood, Light Middle East, and Beauty world. It also onboarded new clients including Saudi NEOM, Boeing International Corporation, and over 80 international government entities.

“2022 was a significant year for DXB Live as we achieved unprecedent results in terms of growth of clients, projects, and marking our foray to new markets. We’ve leveraged our four decades of experience and expertise to build new partnerships, onboard new clients, and reinforce collaboration with all relevant organizations, while actively contributing to Dubai’s overall efforts in driving economic growth,” said Khalid Al Hammadi, Senior Vice President of DXB Live.

“We have vast and unparalleled global experience in producing events, exhibitions, conferences, brand experiences, design, creative technology; and we are consistently expanding our business across new services and markets,” added Al Hammadi.

200 outdoor events

DXB Live supported a total of 200 external and private events across the UAE including World Rowing Championship, World Padel Championship, and Hatta Nights.

Additionally, DXB Live managed 60 wedding ceremonies, five graduation ceremonies, and 26 concerts, including a series of 12 musical concerts during Expo 2020 Dubai.

230,000 square feet of exhibition stands

The number of innovative exhibitions stands designed and constructed in 2022 were 221, totalling a combined built-up area of over 230,000 square feet of exhibit space.

International presence

During 2022, DXB Live’s operations has expanded its regional and international presence. It delivered a multitude of turnkey solutions during International Astronautical Congress on behalf of NASA, the Indian Space Agency, the UAE Space Agency, and D-Orbit Space. Additionally, it designed and built the DP World stand at the Automechanika exhibition held in Frankfurt, Germany.

A great success for the World of Coffee exhibition

DXB Live, in partnership with World of Coffee Association, organized and delivered the World of Coffee exhibition. The event achieved unprecedented success with 1000 exhibitors and brands from 44 countries, generating significant interest from coffee manufacturers and businesses across the globe.

Reinforcing Emiratization in the events industry

"We have a diverse team led by Emirati talents with unmatched capabilities to carry out all kinds of events from conceptualization to implementation. We aim to reinforce Emiratization in the events industry by employing and retaining more Emiratis across all work functions,” concluded Al Hammadi.

Best Community Event Award

DXB Live held five community events in 2022, including the ‘Union Fort 8’ event, which was held at the Dubai Expo and registered a record 35,000 attendance. Moreover, DXB Live won the ‘Best Community Event Award’ at the Middle East Events Awards 2022. 

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