Oman's MG Motor launches all-new eCommerce platform to enhance customers experience

Muscat: Mohsin Haider Darwish (MHD), the exclusive distributor of MG Motor in Oman has announced that it has introduced a brand-new e-commerce platform to help enhance its MG customers' purchase experience from the comfort and safety of their home.

The new platform will allow customers to select vehicles from the available stock, to reserve vehicles, to conduct online payments and to schedule home delivery of cars. Additionally, customers will be able to book home test drives.

In addition to the launch of this new e-commerce platform, MG’s sanitization drive initiative will continue in all MG showrooms and service centres, adding stricter sanitization protocols for new vehicle deliveries (PDI) and all vehicles received by MG service centres. The customer’s safety remains the number one priority.

The latest models, such as the MG HS, MG5 and MG RX8, will be available for customers to purchase via the website. Looking further ahead, MG will be developing a pre-booking function for out-of-stock models.

To enhance the customer’s virtual shopping experience, in the second phase, the website will offer a special all-round visual experience of the cars, including a full 360o display of the interior and exterior of any available vehicle. There will also be walking around videos, with MG sales consultants introducing the cars. This video will highlight features, functions, competitor comparisons and current sales offers, with all content available in a multi-language format.

Among the exciting range of models currently in stock is the 2020 ‘Middle East Car of the Year’, the all-new MG HS, which has been designed to put the ''sport'' back into SUV, and harks back to the racing heritage of the historic MG brand. Also available in the Middle East's ‘Best Sub-compact Sedan’, the new MG5, which has been completely re-designed from the ground-up with a brand-new personality to appeal to MG's young customers. The all-new MG RX8 seven-seater SUV, the stylish MG6 compact sedan, the MG RX5 SUV and MG’s first zero-emissions vehicle, the MG ZS EV, also form part of the brand’s increasingly popular line-up.

Discussing the significance of the e-commerce platform – Mohsin Hani Al Bahrani, Director, MHD - Automotive, stated, “MG Motor is focused on helping customers navigate this unprecedented time. Despite the challenges we have all been facing given the Covid-19 situation; customers can avail our amazing MG deals from the comfort and safety of their own homes. Purchasing a new MG vehicle can be done by making a small down payment on the car via a payment gateway. Customers can make payments using credit cards, debit cards or even Samsung Pay. Once a deposit is placed on the desired car, the Customer Relationship Management from the showroom will contact the customer for all car delivery formalities.”