UAE – Mubasher: Mindware, a leading IT value-added distributor in the Middle East and Africa, on Wednesday announced it has launched its latest cloud Marketplace.
The Mindware Marketplace aims at promoting cloud adoption for partners and their customers by offering them easy premium transactional experience and a wide range of cloud solutions, according to a press release.
The new cloud marketplace, which is hosted on Microsoft Azure, will also enable Mindware’s regional partners to set up and manage their own “white labeled storefront” and directly provide end-customers with cloud solutions.
Vijay Kumar, CTO and cloud Director at Mindware, said: “As a leading regional distributor and in line with our ‘partner experience first’ philosophy, we realized the need to offer a feature-rich platform to enable our partners to develop their capabilities and offerings and to take their business to the next level.”
The new market place can be custom-branded by partners, Mindware noted, pointing out that partners are able to track their customers’ Microsoft Azure consumption with automated provisioning of cloud services and utilization-based billing.
The market place also enables partners to seamlessly automate ordering and billing the entire Microsoft portfolio including Office 365, Microsoft Azure and Microsoft ESD.
For his part, Karim Hanafy, Microsoft Area Services Partners Lead, One Commercial Partner - Middle East & Africa, said: “We’re transforming the way our partners define their growth, and we’re helping them drive digital transformation in their customers’ businesses. Mindware is a great example of how partners are differentiating themselves today and recognizing the changing digital technology to solve problems utilizing cloud computing.”
Through the Microsoft Azure marketplace, partners can deliver hosted Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) offerings via the platform.
“Mindware is delighted to announce the launch of its new Marketplace. With Microsoft, being one of our strategic partners in our cloud journey, this new Marketplace, built on Azure, allows our partners to be more productive and profitable,” Philippe Jarre, CEO of Mindware, commented.
“In addition to the platform, Mindware is launching various joint solutions with Microsoft, including Mindware Secure and Connected Workplace® - a novel cloud solutions approach based on Microsoft 365 that will enable resellers to provide customers with an “all-inclusive” migration, productivity, device management and collaboration solution,” Jarre added.
Mindware, headquartered in Dubai Internet City, is participating in the 39th edition of GITEX Technology 2019 under the theme ‘Embark on a Customer Journey’.
The company is showcasing a new ‘Solution Unit’, entailing pre-sales and services team concentrating on infrastructure, security, and cloud solutions at the GITEX.
The GITEX is taking place from 6 to 10 October 2019 at the Dubai World Trade Center.
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