PHOTO
Marriott International has announced plans to open more than 30 luxury properties in 2019, furthering the company’s global perspective on luxury travel with its ensemble of eight distinct luxury brands.
Through the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, Edition, JW Marriott and Bulgari, Marriott International continues to push boundaries, creating new guest experiences which meet the needs of the evolving luxury traveller. With an unrivalled network of landmark hotels and resorts in more than 60 countries and territories today, Marriott International is poised to expand its luxury footprint with more than 200 properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio, from Sri Lanka to Bermuda and Morocco to Kenya.
“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travellers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritising your wellbeing," said Tina Edmundson, Global Brand officer and Luxury Portfolio leader, Marriott International. “From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualised, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
The future of luxury travel will be defined by personal discovery
A global luxury study conducted in partnership with creative agency Team One revealed that luxury travellers of today are travelling not just to discover the world, but also to discover something about themselves. Edmundson continued: “When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge. Travellers have become active participants on the trips they are taking – they are more engaged and vested than ever before. Ultimately, global luxurians are becoming ‘creators’ in every aspect of their travel experience and for this group, travel is no longer a departure from reality, it is the reality.”
With a rapidly growing global footprint and eight distinct luxury brands, Marriott International is uniquely positioned to deliver on these new expectations, inviting globally-minded travellers to look at the world through a new lens.
“For our guests, we strive to go beyond offering moments of delight, to creating experiences that will profoundly inspire and transform,” said Edmundson.
The Ritz-Carlton offers legendary service around the globe
With six openings anticipated in the year ahead, the iconic luxury brand also expects to celebrate the opening of its 100th property. The brand is expected to make its return to Australia with the debut of The Ritz-Carlton, Perth and is slated to grow in China with the opening of The Ritz-Carlton, Xi’an. Showcasing the beauty of the Moroccan landscape and culture, The Ritz-Carlton Rabat, Dar es Salam is set to offer an oasis in the country’s vibrant capital, while The Ritz-Carlton, Mexico City will invite guests to experience the city through a new perspective. With a mission to inspire travel and create memories for its guests, the brand also expects to see the completion of a major renovation of The Ritz-Carlton New York, Central Park and to continue to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection in February 2020.
St. Regis anticipates grand debuts in global hot spots
St. Regis is planning to debut the André Fu-designed St. Regis Hong Kong where the award-winning designer will blend the brand’s timeless elegance with silhouettes representative of the city’s architectural and cultural diversity. The brand is also set to expand its footprint in Europe with The St. Regis Venice, which is ideally situated on the Grand Canal and offers a central location from which to explore the historic city. Finally, St. Regis is also expecting to bring its modern glamour and bespoke service to Cairo, a destination that has captivated travellers for generations and one which is quickly reclaiming its place as a hot spot for the global explorer.
W rewrites the rules of luxury travel
This year, the brand will live out its mission to fuel guests’ lust for life with eight hotels projected to open, ranging from Aspen and Ibiza to Muscat, Melbourne and Dubai. W skillfully balances the power of a global brand with the relevance and personality of a local insider and continues to revitalise its global portfolio with multi-million-dollar renovations planned or underway at more than half its properties in North America, including W Washington D.C. and W San Francisco.
Edition continues growth in iconic destinations around the globe
The brand expects to redefine luxury with its recent opening in New York City’s Times Square and will bring its distinct perspective to West Hollywood with a scheduled opening in Q2 2019.
The Luxury Collection brings authentic charm to new destinations
The Luxury Collection anticipates debuting nine properties this year in coveted locations such as Okinawa, Cesme, Buckinghamshire, and Budapest.
JW Marriott inspires the passions of its guests through uplifting experiences
This year, JW Marriott anticipates continuing to bring its distinct style of warm service to established and emerging destinations with planned openings from the Maldives and Shanghai to Savannah, Georgia, US. - TradeArabia News Service
Copyright 2019 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
