Kuwait’s The Sultan Center (TSC) has secured a deal Pure Harvest Smart Farms to build a dedicated high-tech farm producing fresh fruits and vegetables for the company’s supermarkets.

The retailer has announced the partnership, in which Pure Harvest will invest more than EUR 30 million ($35 million) to build Kuwait’s first large-scale smart farm. 

Pure Harvest designs, builds and operates climate-controlled hybrid growing systems, and recently secured a multi-stage investment commitment worth more than $100 million from Wafra International Investment Company to drive the research, development and deployment of advanced controlled environment agriculture solutions in Kuwait and across the region. 

“There has never been a more pressing time to invest in food innovation in the region,” said Khadija Oubala, CEO of TSC.

“The region’s longstanding dependence on imports paired with growing demand for fresh produce highlight the importance of local farming.

“Pure Harvest is developing a state-of-the-art local farm that can provide organic fruits and vegetables fresh from the farm to TSC stores.

“We are committed to providing quality, variety, value and services that customers demand, and investing in homegrown fresh produce is the way forward.”

Pure Harvest is currently expanding its capacity in the UAE and Saudi Arabia.

“Through this partnership, together TSC and Pure Harvest further food security, water conservation, economic diversification and sustainability within Kuwait and the region,” said Sky Kurtz, Cofounder & CEO of Pure Harvest Smart Farms.

(Writing by Imogen Lillywhite ; editing by Daniel Luiz)

imogen.lillywhite@refinitiv.com

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