Kuwait National Cinema Company (KNCC) has announced the official opening of a 13-screen cinema in the capital citys newest retail and lifestyle destination, Assima Mall.
The Cinescape boasts more than 1,300 seats across two floors offering upscale auditoriums and two world exclusive cinematic experiences.
Underlining the brands mission to provide consumers with an unrivalled movie-going experience following the success of Cinescape 360, Cinescape Al Assima Mall features a 290-premium seat Dolby Cinema.
Powered by Dolby Vision technology, this cinema experience delivers high dynamic range with enhanced colour technology and a superior contrast ratio, resulting in a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie's world.
In addition, Cinescape introduces for the first time in the Middle East 4DX Screen where both 4DX and Screen X meet in one auditorium.
The new venue has an 84-seat 4DX theatre, featuring the world's first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, expanding the reach of the 4DX experience to four screens in Kuwait.
Complementing the renowned experiences, the new cinemas mezzanine floor is dedicated to 4 VIP screens offering a total of 185 seats, a VIP lounge and balcony overlooking Assima Mall, said the statement from KNCC.
One of the VIP screens has its own exclusive lobby area and stage for events, allowing for private or large-scale corporate events to take place in such an auditorium.
Furthermore, the Barco laser projection, incorporated in the venues seven standard screens is eco-friendly with industry-leading efficiency and flawless imagery, complemented by Dolby 7.1 surround sound to deliver the most advanced cinema experience in Kuwait, it stated.
Celebrating the opening, CEO Naser B. Al-Rowdan said: "Our newest venue in Al Assima Mall reinforces our commitment to provide our customers with the very best cinema entertainment. We pride ourselves in listening to our audiences and this new offering caters to all preferences of cinema goers in Kuwait."
"Going to the cinema is a hugely popular past-time. Cinescape has been at the heart of that for almost 70 years and our offering is a natural evolution of the brand, taking the cinematic experience to the next level," he added.
Designed to enhance the customer journey at Cinescape, Assima Mall includes in-seat call buttons and in-seat ordering via a butler in the VIP screens.
The concession kiosk incorporates a special pick-up area for pre-ordered F&B and the latest equipment to uplift speed of service.
The new 13-screen cinema elevates the sector offering within Kuwait City and takes Cinescapes total in the country to 69 screens across 10 locations.-TradeArabia News Service
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