General Motors (GM) Middle East has reported 15% sales growth for its core petrol-powered vehicle portfolio across Chevrolet, GMC and Cadillac during the first quarter (Q1) of the year.
The growth was driven by the automaker’s all-new 2021 Trucks and SUVs, including the Chevrolet Tahoe, GMC Yukon, Cadillac Escalade and Chevrolet Captiva.
GM continues to forge ahead with its vision of Zero Crashes, Zero Emissions and Zero Congestion in the region due to its recent memorandum of understanding (MOU) with Dubai Police for its OnStar technology and the prospect of robo-taxi autonomous vehicles hitting the roads in Dubai from 2023, thanks to GM-backed Cruise’s exclusive partnership with Dubai Roads and Transport (RTA), a GM statement said.
“Since the beginning of the year, we’ve made remarkable headway delivering on our ambidextrous business and growth strategy for the region: continuing to our drive towards GM’s global vision of Zero Crashes, Zero Emissions and Zero Congestion, while growing our Truck and SUVs franchises,” said Luay Al Shurafa, President and Managing Director, General Motors Africa and Middle East.
“We are off to a very strong start for 2021, with the highest first quarter sales for GM since 2018. The 15 percent growth for our core vehicle business is testament to the great teamwork and the support of our dealers, who have gone above and beyond to exceed our customers’ needs and expectations as demand for GM products continues to rise.”
“With a winning position across our core vehicle portfolio, spearheaded by our all-new 2021 line-up, we also have an incredibly exciting future as we revolutionize mobility through electrification, connectivity and autonomy. With the recently confirmed Chevrolet Bolt EUV and GMC Hummer EV SUV, alongside the pending launch of OnStar technology and the history-making autonomous mobility project happening right here on our doorstep thanks to Cruise and RTA, GM is stamping its’ leadership on our industry in the Middle East and across the world,” said Al Shurafa.
Q1 highlights:
• Highest first-quarter GM sales since 2018
• Double digit growth for three consecutive months in 2021
• GMC and Chevrolet saw a combined rise of 14 percent year-on-year (YoY), achieving the highest Q1 results since 2018, largely driven by the continued success of the Chevrolet Tahoe and Captiva, and the GMC Yukon
• Cadillac delivered a whopping 43 percent increase YoY with the all-new Escalade recording the highest sales numbers since 2016
• Cadillac Escalade sales soared 143% YoY
• GMC Yukon sales rose 22% YoY – TradeArabia News Service
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