du, from Emirates Integrated Telecommunications Company (EITC), has entered into a partnership with DIFC Innovation Hub to support entrepreneurs and start-ups, focusing on cutting-edge programmes and initiatives that encourage innovation within the UAE’s business ecosystem, a report said.

The 'du Business Entrepreneurship Programme', aims to elevate SMEs by focusing on scalability and accessibility, teaching them to adapt their operations for growth with flexible telecom and workspace solutions, Emirates News Agency, WAM, said.

The partnership will involve a robust framework of collaborative efforts to create synergies between the two organisations, leveraging du's capabilities as a telecommunications leader and DIFC's expertise as a global financial hub.

Anchored within the DIFC Innovation Hub at 'Innovation One', the 'Entrepreneurship Hub' serves as a professional epicentre for SMEs and start-ups.

A curated schedule of workshops, aligned with the aspirations of the entrepreneurial community, solidifies du's strategic position in supporting the UAE's progressive economic ambitions.

The 'du Business Entrepreneurship Programme' seeks to enhance digital literacy among SMEs by providing practical training in communication, marketing and cybersecurity, thereby increasing productivity and fostering innovation.

Additionally, SMEs will learn to integrate the latest technologies, such as AI, to enhance competitiveness and streamline operations.

The programme also guides SMEs through the digital transformation process, covering strategic planning, technology adoption and organisational change management, to leverage technology for sustainable growth in today's rapidly evolving business environment.

The signing ceremony was witnessed by Arif Amiri, Chief Executive Officer, DIFC Authority and Fahad Al Hassawi, Chief Executive Officer, du; and signed by Mohammad Alblooshi, Chief Executive Officer, DIFC Innovation Hub and Karim Benkirane, Chief Commercial Officer, du.

Fahad Al Hassawi, Chief Executive Officer at du, said: “In alignment with our strategic objectives, du is proud to cement a partnership with DIFC Innovation Hub, marking a shared commitment to fostering entrepreneurial environment in the Middle East.

“This initiative is a part of our mission to bolster the regional economy through the empowerment of SMEs and start-ups. The du Business Entrepreneurship Programme is primed to serve as a catalyst, offering a suite of resources, expert mentorship and dynamic networking conduits.

“We are poised to facilitate growth and development across the start-up ecosystem, contributing to the sustained economic diversification and innovation that characterises the UAE national vision."

Arif Amiri, Chief Executive Officer, DIFC Authority, said: “SMEs and start-ups are the backbone of Dubai’s economy and the driving force behind innovation and job creation. DIFC is already home to over 1,000 FinTech and Innovation companies and an ever-evolving ecosystem driving the future of finance.

“The next generation of leaders taking part in the 'du Business Entrepreneurship Programme' will benefit from access to this growing community of world-leading talent as they come together to unleash their growth potential.”

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