Dubai-based Chalboub Group has announced the launch of A Concept by Muse, its new shopping destination in Riyadh, Saudi Arabia.

The 1,270 sq.m. retail hub in Riyadh Park includes luxury products, niche beauty brands and Saudi fashion brands Noms Life, Proud Angeles, Dania Shinkar, Cones & Rods and Kaf by Kaf.

Bachar Sabbagh, MD KSA, Chalhoub Group, said the new shopping destination was part of the company’s plans to expand its footprint in the kingdom.

“We look forward to marking similar milestones for the Group in the future by creating more and more one of a kind retail destination,” he said.

The group launched its loyalty programme MUSE one year ago.

(Writing by Imogen Lillywhite; editing by Seban Scaria)

Imogen.lillywhite@refinitiv.com

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