Dubai Outlet Mall, a leading shopping destination, has formed a strategic alliance with Lulu Group, a retail pioneer, for the region’s first and largest megamarket spread featuring the first ever cash and carry concept to regional customers.
This new partnership will leverage on bulk buying prices. The cash and carry concept offers UAE residents/shoppers exclusive bargains as well as a broad range of low cost, high value products at competitive prices focused on merchandise quality, wide selection as well as customer ease and convenience.
The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5 million sq ft making it the largest outlet mall in the world. The expansion is an evolution of a successful vision of the first value shopping mall in the region offering more Bargains, Brands, Cinema, Megamarket, Community space and World Class Entertainment at the largest purpose-built state-of-the art 117 Live Arena for concerts in the region.
Dubai Outlet Mall is currently experiencing increased footfall of local residents with the growth of the immediate catchment area and community.
The progressive partnership shows strong confidence by Lulu Group in the potential of the new mall expansion and reflects a positive future ahead for over 1.2 million residents in the immediate catchment area looking for value shopping and year-round bargains from premium and top fashion and lifestyle brands. Shoppers look for the best possible value of the product or service through discounts, bundle offers and consumer ease and convenience.
Yusuff Ali M.A, Chairman & Managing Director of Lulu Group said: "Our aim is to enhance the retail experience for our customers within prestigious developments in the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform `to present to the region the latest in value retail. We are confident in the demand for bargains and cash and carry goods and look forward to being pioneers together in this area of retail."
Ali Khammas, Executive Director of Dubai Outlet Mall, said: “To further strengthen the mall’s value proposition and omnichannel experience, we support the evolution of a successful first value shopping mall in the region. Our partnership with lulu Group International aims to set new industry standards in the value shopping space and enhance our position as an industry leader with an advanced value shopping experience to visitors and neighbouring communities."
Since its opening in 2007, Dubai Outlet Mall has been home to over 1,300 premium brands with over 240 stores. – TradeArabia News Service
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