Through 2024, demand for stand-up pouches is expected to increase 6% annually, according to a new Freedonia Group analysis.
Rapid expansion is expected in nearly all major food and nonfood markets, as stand-up pouches continue to take market share away from rigid packaging and other types of flexible packaging based on their:
* Ability to provide product differentiation, particularly among commodity goods, as new packaging can entice shoppers who may have otherwise overlooked the product
visibility on store shelves, due to large billboard space and quality graphics, including easier-to-read labeling compared to bags and other pouches
* Convenience features, such as resealable closures to maintain freshness, contoured shapes to aid grip, handles for heavier items, and pour spouts for liquids and semi-liquids;
* Sustainability, as they are lighter weight and therefore more efficient to ship than rigid packaging.
Stand-up pouches – particularly spouted and inverted types – are gaining a wider presence among retail sauces and condiments, with a number of introductions by major brands in recent years. Condiments such as mayonnaise, honey, peanut butter, barbecue sauce, and guacamole spreads, for example, are increasingly packaged in inverted pouches such as Glenroy's Standcap pouch.
Nonfood markets will also see fast increases in stand-up pouch use, particularly in applications that benefit from the use of spouted types.
Growth opportunities exist in refill pouches for hand soaps and other cleaning and personal care products, motor oils, and topical and liquid pharmaceuticals.
- TradeArabia News Service
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