Leading Abu Dhabi property development firm Tamouh has announced its new ‘Happy Living’ strategy, which, the company said, will be adopted in all its future developments.
The holistic strategy has been inspired by the National Programme for Happiness and Positivity, and international efforts geared toward promoting happier lifestyles within communities.
Focusing on novel designs in urban planning and architecture, it aims to create communities and buildings that provide families, individuals and businesses with the environment to grow and thrive in a happy and productive atmosphere, on individual and corporate levels.
The master developer made the announcement on April 16 at the opening of Cityscape Abu Dhabi, where it also gave an update on its Reem Downtown project and announced a unique post-handover payment plan for its Horizon Towers mixed-use waterfront project on Reem Island.
As well as delivering excellent living and working environments, Tamouh is taking the commitment further by incorporating scientifically proven practices to increase levels of happiness amongst residents focusing on factors such as connectivity, light, space, airflow and by creating positive green social spaces in key areas.
The concept, backed up with global research and surveys, will be implemented through community services and events supported by the community management company Three60 Communities.
On the novel strategy, CEO Ghanem Al Mansoori said: "Our ‘Happy Living’ initiative will be at the very heart of everything we do as we strive to build world-class infrastructure that will not only provide homes and comfort for individuals and families for generations to come but provide businesses easy connectivity and help companies to increase productivity."
Horizon Towers, a completed mixed-use waterfront project on Reem Island, was also showcased at the property investment event by Tamouh.
The master developer launched a new 5-year post-handover payment plan, giving the opportunity to investors to book their apartment with as low as 10% and pay 5% every quarter after the end of the first year.
"Horizon Towers project is located on Reem Island, surrounded by mangroves and offering panoramic views in the City of Lights. We believe our new payment plan will make it an even more compelling investment to home buyers.," remarked Al Mansouri.
Tamouh also shared the progress on the masterplan for Reem Downtown, a mixed-use residential district spread across 104.7 hectares of land.
Located at the north-western shores of Reem Island, key facilities include parks and open spaces, waterfront promenade, sports fields, school, mosques, pedestrian and cycling links, and mangrove observation centre.
Tamouh’s ongoing commitment to the UAE’s real estate industry was reflected in its participation in this year’s Cityscape Abu Dhabi, said the developer.
Home to thousands of residents, retailers and businesses, Tamouh’s developments include Marina Square, City of Lights and Paragon Bay Mall, with ambitious projects in the pipeline including the upcoming Reem Downtown, it added.-TradeArabia News Service
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