Exeed, a brand under Chinese automaker Chery, is set to debut in the Middle East region. Saudi Arabia, UAE, Iraq, Kuwait, Qatar and Bahrain will be the first among many to welcome the new addition.

The sport utility vehicle (SUV) is a new entrant in the high-end automobile market, debuting in Russia earlier this year and awarded the distinction of 'Breakthrough of the Year' by Russian media, PRNewswire reported.

The European R&D centre of Exeed, located in Munich, consists designers from BMW, JLR, and more. With the experience of these European automobile veterans, the brand combines European high-end fashion with futuristic design concepts.

The collaboration with JLR has contributed to Exeed's R&D and manufacturing systems as well. The brand's products can withstand extreme natural conditions across the world, with each field test monitored by experts.

Extreme winter conditions are addressed with an all-round heating package, sweltering heat is countered with a rear air outlet and electrodeless fan to cool the engine, while varying elevation and steep terrain is more manageable with a high-speed ratio gearbox that increases torque.

Partnerships with Magna, Benteler, Getrag, BorgWarner and others also made it possible for intelligent and modular automobile architecture that covers A to C class sedans, SUV, CROSS, MPV, and new energy automobiles.

Exeed's proprietary architecture is powered by a 2.0TGDI engine with 400Nm peak torque. Its fourth-generation electrical architecture serves as the foundation for L2.5 and higher levels of autonomous driving with a cage energy-absorbing capsule body, six-position airbags, and 12 ADAS features. It is a recipient of a five-star+ safety rating in C-NCAP crash tests, setting a new C-NCAP record.

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