Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier, celebrated 15 years of successful operations by unveiling a new brand identity, which it said is reflective of its innovative forward-looking and international approach.

The unveiling took place during a launch ceremony at the Air Arabia hangar at Sharjah International Airport where guests and members of the press got to view the carrier’s new corporate identity including the new aircraft livery and interior through a live display of one of Air Arabia’s newly branded Airbus A320 aircraft.

Air Arabia has experienced sustained growth since the launch of its first flight in Oct. 28, 2003.

Sheikh Abdullah bin Mohamed Al-Thani, chairman of Air Arabia, said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost.

Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passengers to date.”

He added: “We stand proud of where we have gotten today, but above all of where we can go in the future as we remain focused at connecting customers from all walks of life with greater travel opportunities and true value.”

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