DIRECT LINE INSURANCE GROUP PLC
Business Summary
Direct Line Insurance Group plc is a United Kingdom-based insurance company. The principal activity of the Company and its subsidiaries is the provision of general insurance. The Company offers a wide range of general insurance products across motor, home, commercial, travel, pet and rescue. Its motor segment consists of personal motor insurance together with the associated legal protection cover. It sells motor insurance direct to customers through its own brands, Direct Line, Churchill, Privilege, By Miles and Darwin, through price comparison Websites (PCWs) and through partnership brands, including its partnership with Motability Operations, as well as via vehicle manufacturers. Its non-motor segment includes three primary businesses: home insurance, rescue products and commercial insurance for small and micro-sized enterprises. It offers home insurance through its Direct Line, Churchill, and Privilege brands. The Company is a wholly owned subsidiary of Aviva plc.
Country of Incorporation
United Kingdom
Incorporation Date
1988-07-26
Business Sector
Insurance
Company Address
Churchill Court, Westmoreland Road
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