Significant step in ongoing integration of Air Arabia Group
The Air Arabia Group, which oversees the operations of low-cost carriers (LCCs) based in the United Arab Emirates and Morocco as well as a wide range of ancillary businesses in tourism and hospitality, announced today the appointment of Jason Bitter as Chief Executive Officer of Air Arabia (Maroc), which launched operations from its hub in Casablanca on May 6, 2009.
The new airline, a joint venture company and member of the Air Arabia family, focuses on offering comfort, reliability and value-for-money air travel to and from the Moroccan city of Casablanca. Air Arabia's successful business model is applied to the management of the newly established LCC.
Air Arabia (Maroc), which operates out of Mohammed V International Airport in Casablanca, currently serves eight destinations in Europe, including Barcelona, Spain; Brussels, Belgium; Istanbul, Turkey; London, England; Lyon, Marseilles and Paris, France; and Milan, Italy.
The new Chief Executive of Air Arabia (Maroc) is a highly experienced industry professional, who has worked for more than 15 years in the sector in Europe and Asia. Most recently, Bitter served as Chief Executive Officer of Central Europe's first LCC, SkyEurope Airlines, based in Slovakia. Previously, he served as Chief Operating Officer of India's leading low-cost carrier, SpiceJet Limited, in New Delhi, India.
"We are delighted to announce the appointment of Jason Bitter as Chief Executive Officer of Air Arabia (Maroc)," said Adel Ali, Group Chief Executive Officer, Air Arabia. "Jason brings with him enormous global experience in the low-cost sector and a great set of professional skills, which he will apply to the management of Morocco's newest LCC and the latest member of the Air Arabia family. With this new appointment, Air Arabia (Maroc) will maximise the growth opportunities that exist for the carrier in the dynamic North African and European markets."
"I am extremely pleased to have been given the opportunity to join the Air Arabia Group and to guide the operations and ongoing development of Air Arabia (Maroc)," said Bitter. "While the worldwide aviation sector currently faces unprecedented challenges, as a consequence of the global financial crisis, the appeal of value-for-money low-cost carriers has never been greater. Based on the successful management model of Air Arabia, I am convinced that Air Arabia (Maroc) can soar to great heights, providing travellers in North Africa and Europe with the highest standards of safety, service and convenience at extremely competitive prices."
-Ends-
About Air Arabia (Maroc):
Air Arabia Maroc, a joint venture company, is a member of Air Arabia Group. Based at Mohammed V airport in Casablanca, Air Arabia Maroc is Morocco's new low cost carrier (LCC). The airline was founded on April 29, 2009, and offers services to a wide range of European and African destinations. The carrier focuses on offering comfort, reliablility and value-for money-air travel.
For further information, please contact:
Housam Raydan
Corporate Communications Manager
Air Arabia PJSC
Sharjah, UAE
Tel: 971-6-5088968
Fax: 971-6-5580031
E-mail: hraydan@airarabia.com
Nicholas Nesson
Ghaleb Zeidan
Gunjan Chaurasia
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
E-mail: n.nesson@asdaa.com
E-mail: g.zeidan@asdaa.com
E-mail: g.chaurasia@asdaa.com
© Press Release 2009
