Customer convenience and experience is paramount as du opens a new retail and service outlet in the world's largest mall

Dubai, UAE, 17 March 2012: du's step into the world's largest mall is bringing even more convenience to its ever-growing customer base. The 44th du Shop was recently opened in The Dubai Mall, opening up a world of new experiences and possibilities to existing and new customers alike in the exciting new 3700sq ft Signature Concept store, located on the lower ground level of the shopping and entertainment complex.

Present for the launch were Ayman Eldessouky Senior Vice President, du, among other members of du management.

"Our focus is on providing even more convenience and an even smoother experience to our customers, which is why we are very proud to launch our  44th du Shop in such a strategic location, in one of Dubai's most prestigious landmarks," said Maher Murad, Vice President, Retail, du. "We look forward to welcoming our customers into this new Signature Concept store, where they can experience the world of du first-hand."

Ideally situated close to Waitrose, the new Shop offers du's full range of quad play (mobile, internet, fixed line and television) services for consumer and business. Customers can access a wide range of facilities at the new store, which has 22 service counters, including five dedicated service offices for business customers, two Bill Payment machines, and a queuing system function. Whether enquiring about a new service, subscribing to one of du's value-added mobile plans or purchasing a handset, customers will be met by expertly trained customer service representatives and will experience a quick and effective service from start to finish.

The du Shop at Dubai Mall will be open from 10am - 10pm on weekdays, and from 10am - midnight on weekends.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2012