17 January 2014
Saudi Arabian Airlines has completed developing its new website (www.saudiairlines.com), which was recently improved to project the outstanding services acquired under the new 'identify and strategic plan' of the institution. The improvements to the website, which come in the wake of demands from passengers, will meet the requirements of the Global Alliance "Sky Team," as well as keep up with the latest developments in the air transport industry by expanding the self-service and electronic services offered to travelers.

In a statement to Arab News, Abdullah Bin Mushbab Al-Ajhar, the assistant director general of Saudi Arabian Airlines for Public Relations, said that in addition to improving the network by increasing the number of flights and seat capacity, and modernizing the fleet, the senior management team is keen on providing travelers with the latest and best services to enhance the company's competitive position among other global airlines. The improvement of the programs on the website, he said, is the first stage of the process of improving and comprehensively developing all e-services on offer.

Al-Ajhar said the site has been updated to include a number of new e-services features in line with the ongoing strategy for modernization. The website now also includes Italian and Portuguese language options, which were added to the existing English, French, Arabic, and Spanish language options. Passengers would be able to change their travel plans directly through the website, such as changing the travel date and time, changing seating class, and pay any upgrade fees electronically by credit card. In such cases, the website services additionally facilitates issuance of travel vouchers for the remaining value of the ticket and refunding the entire cost of tickets paid through credit card.

Passengers can complete payment of excess baggage fees in advance, in addition to a number of other benefits and services added to contribute toward simplifying the check-in procedures. Al-Ajhar said that statistics indicate a growing demand from customers for e-services. In 2013, the website had over 150 million visitors, an increase of more than 28 percent from the previous year. The total number of tickets issued online touched about 6.5 million tickets in 2013, marking an increase of more than 60 percent from 2012, while about 2.5 million obtained boarding cards online in 2013, as opposed to 50 percent fewer passengers in 2012.

© Arab News 2014