239 sqm Boutique Now Largest in Middle East
Dubai, UAE, 22 January 2014
Nespresso, the worldwide pioneer in premium portioned coffee, has achieved another milestone in its Middle East growth plan with the expansion of its boutique in Dubai Mall.
Perfetto Trading Company, exclusive distributor of Nespresso in the UAE, has been consistently developing the brand presence since 2007. The expanded Nespresso boutique in Dubai Mall, will now be the biggest boutique in the UAE and the Middle East, offering the ultimate coffee experience for customers.
The boutique is unique in both size and design, covering 239 sqm in total with a stylish façade mirroring that of the Beverly Hills Nespresso boutique. Nespresso made the decision to expand the boutique due to its overwhelming success and the increased footfall to Dubai Mall. The existing boutique already serves a discerning clientele in one of the world's largest shopping and entertainment destinations, which is home to the world's most luxurious and fashionable brands. As visitor numbers to Dubai Mall exceeded 60 million last year, it is anticipated that even more customers will visit the expanded Dubai Mall Nespresso boutique in 2014.
Speaking at the launch of the Boutique, Nespresso Regional Manager for the Middle East, Africa and Caribbean, Pierre Debayle said: "Nespresso has chosen the iconic Dubai Mall to reach a new dimension in UAE and in the region. Supported by the expertise of our designers, the boutique has been extended and revamped with the latest trends, combining space, transparency and colours. This new space is an invitation to coffee lovers to enrich their experience by touching, interacting, and of course tasting the best of what the brand offers. Dubai is one of the most fascinating places in the world with constant developments. With our local partner we are very proud to be part of this great momentum of the city with this launch. "
Mr. Jean Zoghzoghi, General Manager of Perfetto Trading Company, the exclusive distributor of Nespresso in the United Arab Emirates said: "We are proud to announce the re-opening of our Dubai Mall Boutique, the largest Nespresso Boutique in the Middle East. We have capitalized on our prime location to build this boutique, streamlining visibility, brand awareness and capacity and aligning ourselves to the massive footfall The Dubai Mall is currently witnessing. Our customers shall now be able to experience Nespresso through a completely new dimension."
The expanded Dubai Mall Nespresso Boutique has been designed to provide a personalised service and respond to the specific needs of Nespresso clients. For those who prefer a full immersion into the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grand Cru coffees in the dedicated area called Coffee Room, creating a personalised journey for each client from the beginning. Boutique visitors can also learn more about the world of Nespresso; its unique brewing and extracting system and its range of coffee machines at the Machine Wall and about the accessories such as cups, capsule holders, trays, at the Accessory Wall.
The Dubai Mall Nespresso Boutique is located on the ground floor in The Grove area, shop no. 216.
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About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8 000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques.
www.nespresso.com
Contact Information:
Dinesh Sandran
Weber Shandwick, Dubai
Email:dsandran@webershandwick.com
Phone: + 971 4 445 4222
© Press Release 2014
