MENA eLearning Revenue Estimated to Reach $560 Million by 2016

3P Learning meets growing demand from Arab students by launching Mathletics in Arabic

Dubai, UAE, 13^th February 2013: The MENA region is a thriving hub of eLearning, with governments and private schools avidly investing in eLearning content, tools and platforms. With a sharp peak in academic digitization programmes, fervent enrolment in online higher education and the ready adoption of eLearning - which can be paced by the student - the MENA region has become a dynamic leader in the eLearning market.

eLearning revenues for the Middle East reached $378 million in 2011, while the region's growth rate in eLearning is an impressive 8.2%. Revenues are estimated to reach $560 million by 2016, according to a new Ambient Insight report. The report showcases the growing popularity of eLearning as the preferred avenue for education by both students and teachers alike.

Understanding the mindset of today's students, 3P Learning has now unveiled its globally popular Mathletics program in Arabic. Mathletics is a resource designed to increase student engagement and improve mathematical knowledge and application while also developing key computer skills. The new Mathletics Arabic program has advanced features, giving students the option to shift between English and Arabic throughout the website. By adding the Arabic bilingual feature, 3P Learning aims to further enhance its users' experience and improve MENA students' numeracy skills. Students can access the website on the following link: www.mathletics.me

It not just students in the MENA region who benefit from the many strengths of Mathletics, but teachers as well. Apart from being able to control the pace at which students work, Mathletics allows teachers to set the relevant curriculum for students, tailor-making a course to suit their needs. Additionally, an interactive markbook feature allows teachers to monitor progress and raise international standards of education amongst their students.

With technology becoming an indispensable asset for most students today, eLearning proves to be an efficient and inspirational method of learning, transforming what students might consider dry and tedious into entertainment. Not only is information and knowledge packed in an enjoyable format within Mathletics, it also encourages learning at a pace that matches the students' intellectual development.

3.5 million students use Mathletics in over 150 countries, including many schools in Saudi Arabia, the UAE, Qatar, Oman, Bahrain, Kuwait and many others. Since its creation in 2006, students online have completed over 15 billion questions and curriculum activities.

Image of the new Mathletics Arabic resource:

About Mathletics
Mathletics is the world's leading online learning resource for mathematics. The winner of several major industry awards for innovation, Mathletics is used by over 3 million students in over 150 countries. Since its creation in 2006, students online have completed over 15 billion questions and curriculum activities. A mixture of online games, curriculum activities, eBooks, interactives, problem solving activities and video combine to create a fully encompassing learning resource for students ages 4-18, with a suite of reporting and lesson-building tools making it highly popular with teachers and parents.

About 3P Learning
3P Learning is the global leader in online mathematics and literacy learning for school-aged students. 3P Learning's resources are Mathletics, Spellodrome and Reading Eggs. Its flagship program, Mathletics, is used by millions of students in schools worldwide. 3P Learning has offices in the UK, Ireland, USA, Canada, South Africa, Abu Dhabi, New Zealand, Hong Kong, Pakistan and Singapore.

3P Learning is also the creator and host of the World Education Games, a free, web-based, annual educational event, enabling students of all ages from around the world to compete in games of spelling, mental arithmetic and science.

For further information please contact:

Ighsaan Jacobs, Executive Director, 3P Learning - Middle East

e-mail: ighsaan.jacobs@3plearning.com

phone: +966 544 778 272