Dubai, UAE, 5th February 2014

Facebook announced today the appointment of Narain Jashanmal as Client Partner, Retail and eCommerce for the MENA region. He will be responsible for leading Facebook's Retail and eCommerce sales in the region and in positioning Facebook as the preferred media platform among senior executives in the industry.

Narain Jashanmal brings with him over 10 years of experience in the regional retail industry. He previously held the post of General Manager at Jashanmal Group, responsible for over 25 retail outlets under the brand. This has given him valuable experience and an established network in the regional retail sector. 

"As the MENA region continues to develop its retail and eCommerce capabilities, I am confident Narain will add value to Facebook's existing network of partnerships across the region through utilizing over 10 years of market know-how and solid track record of achieving set objectives," said Jonathan Labin, head of Facebook for Middle East, Africa and Pakistan. "Narain's strong network and sustained business growth knowledge will not only help in supporting Facebook's strategy to deliver significant brand value to advertisers, but will also add the necessary tools to help drive our growth and diversification to higher levels."

Commenting on his appointment, Narain Jashanmal, Client Partner, Retail & eCommerce, Facebook, MENA region, said, "Facebook in the MENA region has seen commendable growth in the past years, which has been possible due to the strong value proposition it offers its customers in all sectors and across all the main markets. I am thrilled to join the regional Facebook team, and I look forward to building on the successes of the whole team who worked hard to lead the brand through its evolution to become the world's leading social media platform."

Narain Jashanmal began his career in the media industry as an independent filmmaker, where he co-produced, directed, edited feature films, and wrote a number of screenplays between New York, London and Mumbai. After joining the Jashanmal Group in 2004 as department store manager, Narain climbed up the corporate ladder to become the company's General Manager in 2007. His passion for marketing and digital media led him to setup the Group's eCommerce and digital marketing division.

Narain Jashanmal is a frequent panelist and a public speaker on topics related to retail, technology and the print media sector.

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About Facebook
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them. As of December 2012, Facebook had more than a billion monthly active users. Approximately 82% of its monthly active users are outside the U.S. and Canada.

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© Press Release 2014