Dubai, UAE - Dubai Summer Surprises (DSS), the annual shopping festival, successfully positions Dubai as an international summer destination with a fantastic line-up of surprises, enjoyment and entertainment and this is evident from the social media conversations around the event globally.
According to Meltwater, the leading global media intelligence firm, an analysis of social media reactions on DSS, shows that not only people in UAE and other Arab countries were engaged with the festival, but also people from different regions in the world like India, Australia, UK and USA as well.
"Analysis of social media conversations help organisers of major events like DSS to track the effectiveness and reach of their marketing and communication programmes. Based on the results, they can refine their programmes to reach out to markets that are responding more positively and step up efforts to attract visitors from other countries too," says Adele Coelho, Head of Marketing, India, Middle East & Africa at Meltwater.
An analysis of the comments on Twitter and Facebook, using Meltwater's social media monitoring and analysis tools, since the beginning of DSS on July 9th, reveals that 65% of the conversations were in the UAE, followed by USA at 21% and India, UK and Australia; all recording 3% conversations each.
The highest amount of conversations about DSS 2016 took place on Twitter (53.95%) followed by Facebook at (33.26%) and the most engaged conversationalists were women (75.56%).
The most mentioned local malls this year for DSS were 'Dubai Mall', followed by 'Mall of the Emirates' and 'Mirdif City Centre Mall'.
The keywords monitored for this search: Dubai Summer Surprises, MYDSS and
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About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that's constantly growing and changing. Our customers use these insights to make timely decisions based on real time analysis. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on 6 continents, Meltwater is dedicated to personal, global service built on local expertise.
For more information, follow us @MeltwaterME, or visit www.meltwater.com
For Arabic, please visit www.meltwater.com/ae/
For more information please contact Lisa George/Mirna Zakhary, Iris Public Relations (Iris PR), Dubai, UAE.TEL: +971 4 434 1207. FAX: +971 4 434 1163. E-mail: lisa@irispr.net/mirna@irispr.net . Website: www.irispr.net
© Press Release 2016
