CSR is firmly on the agenda of individual governments, international organisations and institutions globally, and has become increasingly recognised in the Middle East - making it an important subject for businesses and business-leaders of the future. Always at the forefront of current business trends, INSEAD is conducting an EMBA module in Abu Dhabi this year with the support of ADEC. The 15-month Global Executive MBA (GEMBA) is a modular programme taught primarily at INSEAD's campuses in Fontainebleau and Singapore. The programme focuses on improving the participants' key managerial skills, including competence, diversity and leadership as well as offering modules on Social Innovation, still considered an innovative field for many business schools.

According to Professor Smith, "There are almost as many definitions of CSR as there are experts in the field. The broadest is: the responsibility that corporations have towards society beyond the production of goods and services at a profit. This means taking into account not only the interests of shareholders but also those of other stakeholders - typically employees, customers, suppliers and the general public. Although  there are local variations, CSR is as relevant to the Middle East as anywhere else in the world."

He further explained the decision to base this particular residential module of the EMBA course at INSEAD's Centre for Executive Education and Research in Abu Dhabi: " In the Middle East, there are some very interesting debates about the relationship between religion and business with respect to CSR, both are so closely intertwined that the balance between profitability and social responsibility may be very different here from other regions."

Since its inauguration in September 2007, the Abu Dhabi Centre, which operates in the UAE through the support of Abu Dhabi Education Council (ADEC), has attracted over 500 executives from across the Middle East to its various programmes, in a continued commitment to advancing business education in the region and developing a better understanding of fundamental management issues. The CSR masterclass will be attended by visiting students from INSEAD's EMBA programme, as well as some members of the public and private business community. To register, visit: http://www.insead.edu/emba/information/invitation.htm

-Ends- 

About INSEAD, The Business School for the World
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and transform organisations. This worldly perspective and cultural diversity are reflected in all aspects of our research and teaching.

With two campuses in Asia (Singapore) and Europe (France), a centre in Abu Dhabi and an office in New York, INSEAD extends the reach of its business education and research across three continents. Our 137 renowned faculty members from 32 countries inspire more than 1,000 degree participants in our MBA, Executive MBA and PhD programmes. In addition, more than 9,500 executives participate in INSEAD's executive education programmes. With the INSEAD-Wharton Alliance, we deliver MBA and co-branded executive education programmes on Wharton's U.S. campuses in Philadelphia and San Francisco, as well as on our campuses in Asia and Europe. Our thought leadership platform INSEAD Knowledge (www.insead.edu/knowledge) features articles and podcasts (audio and video) showcasing the school's leading-edge research.

Today's organisations need leaders with the knowledge and sensitivity to operate anywhere in the world. This is why business turns to INSEAD - to develop the next generation of transcultural leaders. More information about INSEAD can be found at www.insead.edu.

Welcome to The Business School for the World®.

Contacts for press:
Middle East
Rola Tassabehji,
INSEAD Abu Dhabi Centre
Tel +97124460808 ext. 113,
Email rola.tassabehji@insead.edu

Noura Sarraj,
Weber Shandwick
Tel : +9712 4494457,
Email: Noura.sarraj@ws-mena.com

Europe
Sophie Badré,
INSEAD Europe Campus
Tel +33 1 60 71 26 91,
Email sophie.badre@insead.edu

Lucile Lafaurie,
INSEAD Europe Campus
Tel +33 1 60 72 43 63,
Email lucile.lafaurie@insead.edu

Helle Jensen,
INSEAD Europe Campus
Tel +33 1 60 71 26 34,
Email helle.jensen@insead.edu

Asia
Janet Loh,
INSEAD Asia Campus
Tel +65 6799 5490,
Email janet.loh@insead.edu

US
Amy Airasian,
Cubitt Jacobs & Prosek Communications
Tel +1 212 279 3115 ext. 210,
Email aairasian@cjpcom.com

© Press Release 2008 from Weber Shandwick MENA

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